The brief
Novon Data Consulting wanted to position itself as a leader in data transformation and AI implementation for Australian businesses. To achieve this, the company needed an exclusive, high-production-value event targeting senior executives and business leaders. The goal was to attract the right audience, facilitate meaningful discussions, and generate high-value leads.
How we helped
GSC Marketing designed and executed a six-week integrated marketing campaign, culminating in a sales engagement event, that leveraged a mix of content, digital marketing, and strategic outreach to drive attendance and engagement.
Key strategies implemented
Audience segmentation and targeting
- Tailored engagement strategy and messaging for four key audiences, segmented by strength of relationship
- Targeted LinkedIn and email outreach to key c-suite leaders
Multi-channel campaign execution
- LinkedIn retargeting ads focused on senior decision-makers, using thought leadership content and event invitations
- Content-driven engagement, including a data governance whitepaper to provide pre-event value and establish credibility, and an AI readiness assessment tool as an interactive lead-generation asset
- Email nurture sequences designed to encourage registration and engagement
Premium event experience
- Transformed a blank canvas rooftop space into a sophisticated, high-end event setting that embodied Novon’s brand identity
- Managed seamless event execution, ensuring an engaging and memorable experience for attendees
The results
- High-quality attendance, exceeding registration targets with a room full of engaged senior executives
- Strong brand positioning, with Novon establishing itself as a trusted thought leader in AI-driven data transformation
- Lead generation success, resulting in post-event follow-up opportunities, including new business discussions and deeper engagement with key prospects
Need help with sales engagement?
By taking a strategic, content-led approach to event marketing, GSC Marketing ensured that Novon’s investment in “Primed for AI” resulted in more than just a well-attended event.
Need help delivering an event with real impact? Send us a brief today.
