The challenge
Hound provides brokers with innovative back book management solutions, enabling them to anticipate customer needs and take proactive action. The tech start-up wanted to increase market awareness, educate brokers on the value of retention, and drive engagement with its platform. Key objectives included positioning Hound as an essential tool for brokers, generating qualified leads, and increasing adoption among key audiences.
The solution
GSC Marketing provided ongoing, adaptable strategic and implementation support to strengthen Hound’s brand positioning and engagement. This approach combined content marketing, digital campaigns, and strategic messaging to effectively communicate the platform’s benefits and drive conversions.
Key strategies implemented
Messaging and positioning
- Created content and sales tools to educate brokers on industry challenges, and how Hound’s smart tech-driven solution could conveniently save them time and effort, supporting brokers to build stronger customer relationships
- Developed clear, compelling messaging that articulated Hound’s unique value proposition as a proactive business growth tool
Multi-channel content strategy
- Created thought leadership articles, videos, targeted email communications and aggregator sales tools
- Developed a structured email nurture sequence to guide prospects through the onboarding journey
Event and campaign support
- Assisted in the execution of broker-focused events, ensuring alignment with Hound’s brand messaging and audience needs
- Created promotional materials, competitions, presentation decks, and follow-up content to maximise event impact
The results
- Increased brand awareness and engagement among brokers
- Improved lead generation with a clear pipeline of qualified prospects
- Strengthened Hound’s positioning as a trusted partner in proactive customer retention and business growth
Need flexible marketing support?
Through strategic content and targeted marketing efforts, GSC Marketing helped Hound solidify its market presence and educate brokers on the value of proactive customer engagement. By aligning messaging, content, and campaigns, we positioned Hound as a must-have solution for brokers looking to protect and grow their back book.
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